Marketing Automation 101 whitepaper

Your audience expects to be drawn in by your story, persuaded by examples of how you advance your mission, and 'sold' by a clear call to action.  Once they're in, they want an easy way to stay engaged. 

By exploring how technology can automate these processes, you are on the cutting edge; if you can start setting up a foundation for using marketing automation at your nonprofit, you will see incredible returns in the next few years.

In this whitepaper you will learn what marketing automation looks like and what it can do for your nonprofit. We will cover:

  • Marketing automation terms and translations
  • Three tiers of functionality
  • The value proposition for nonprofits

Once you submit this form, a copy of the whitepaper will be emailed to you at the address provided.